tag:blogger.com,1999:blog-83081300441731169602024-02-19T02:50:15.536-05:00Advertising ConnoisseurOur look into the variety of advertising that we see and hear in the everyday worldUnknownnoreply@blogger.comBlogger40125tag:blogger.com,1999:blog-8308130044173116960.post-43557496866862692042008-11-12T17:52:00.005-05:002008-11-12T19:33:10.647-05:00Adaptation is more than just translation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVrkTCAa1Szyby8Kvp1dfWrX_Rj_eOMiM0vpHTb-Pn9hnV6Ts0XRN4QQ5s7RiJX-O4OrGR1jDonyouELE7rUAa4_UEGr7WSZRDXtAQZbEDmtlS-kq11jAxnrVrRSjowjE_jZiO7TYb6L0/s1600-h/327862586_6010ed3bea.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 306px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVrkTCAa1Szyby8Kvp1dfWrX_Rj_eOMiM0vpHTb-Pn9hnV6Ts0XRN4QQ5s7RiJX-O4OrGR1jDonyouELE7rUAa4_UEGr7WSZRDXtAQZbEDmtlS-kq11jAxnrVrRSjowjE_jZiO7TYb6L0/s320/327862586_6010ed3bea.jpg" alt="" id="BLOGGER_PHOTO_ID_5267912030284433346" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWi37F6C0X8s7HKdMj-Hu9pKy-4vius67keTMIWm94qhlNoUx4NfWH9heQ3uQ614lADTz-YEBMKpi8Df2qkmX4wpuylYS6kHRcqSFFeUvQZDFWhIG6kRjJDxCFY_tgg-uS38Ff7opqHIo/s1600-h/434061928_696ba36c32.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 245px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWi37F6C0X8s7HKdMj-Hu9pKy-4vius67keTMIWm94qhlNoUx4NfWH9heQ3uQ614lADTz-YEBMKpi8Df2qkmX4wpuylYS6kHRcqSFFeUvQZDFWhIG6kRjJDxCFY_tgg-uS38Ff7opqHIo/s320/434061928_696ba36c32.jpg" alt="" id="BLOGGER_PHOTO_ID_5267911901419706018" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />These are two samples of advertisement produced for world's most famous btand Coca-Cola. One is used for Arab countries and the second one is for America and European countries. Actually, Coca-Cola is very good at adaptating its products on the world market. Some producers do not spend much time and money creating adaptations for foreign audiences. The only thing they do is translating the characters' voices. But as practice shows, it ias bad strategy.<br />Nowadays Coke is considered to be the world's symbol of globalization beacuse there definitely no country on the Earth where people do not know Coca-Cola logo. But I think it happened not juct because the company is spending tons of money for commercial. It is because they spend it in a right fashion.<br />In 2003 Coke had three different slogans to promote campaign in English speaking countries: "Real" (for US and Canada), "Make it real" (for UK and Ireland) and "As it should be" (for New Zealand Australia). Even if it seems there is no huge difference in cultures between these regions Coca-Cola found them.<br />But some companies fail when they translate their slogans even in different languages. It happened some years ago when American Airlines wanted to announce that new leather chairs are installed in their planes. The translation of their slogan "Fly in leather" sounded like "Fly nude" because of wrong translation.<br />The main mistake producers do when trying to adaptate their commerical overseas is that they forget adaptation has to do more with interpretation than with translation itself. To make foreign public love your products requires deep understanding of local people's cultural values and lifestyles. A can of cold soda in the sand is something what is so understandable for citizens of Arabic countries who are surrounded with deserts. A Santa coming to your house on Christmas Eve is more European stereotype of holiday and, hence, the symbol of happiness.<br />The slogans of the same product can have different word content in different languages. The main point here is to be sure the idea, but not just the words are transferred in a right way.Zhamahttp://www.blogger.com/profile/09866989813744529518noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-75531735487841206042008-11-02T21:33:00.006-05:002008-11-03T01:05:19.164-05:00Logo-stuff: pay less for promotion<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKFZuP3hxGe4ZKjtKovNO2utM_70Q0M9Txjv9id5Kya5cEuS5cGsubbLmFQIUrkq6-PPwl6n38whPSSVgx-axZ4uqdXwNUtV5yH38L9veaD2kG0b3xLUj3Q9HCyoJ3bfusH20AImLff7o/s1600-h/IMG_3776.JPG"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKFZuP3hxGe4ZKjtKovNO2utM_70Q0M9Txjv9id5Kya5cEuS5cGsubbLmFQIUrkq6-PPwl6n38whPSSVgx-axZ4uqdXwNUtV5yH38L9veaD2kG0b3xLUj3Q9HCyoJ3bfusH20AImLff7o/s320/IMG_3776.JPG" alt="" id="BLOGGER_PHOTO_ID_5264307386213745010" border="0" /></a><br />Some people like to wear clothes with huge logo embroided. I am hesitating if it's personal taste issue or just good job of advertisement agencies who make the brand be an icon. The logo promotes both: consumer and business holder. The logo of well-known company on you jeans for example is way of promotion for someone who wears it. It's like those who wear D&G are ususally percieved as rich and stylish people. And if any celebrity wears the unknown label clothes with this mark's logo the producing company becomes popular in a minute.<br /><br />And how is about your school logo? Are you likely to wear stuff with your school logo if you are not studyning in Columbia University or Cambridge? I can see a lot of people in AU campus wearing school logo apparel for classes. Sometimes when I go out I can see some guys wearing all these T-shirts and pants with AU logo in downtown or around Dupont Circle. I think this is really heplful and free of charge promotion for school. Students, especially those who are in their undegraduate studies tend to be willing wear school logo clothes because it gives them the feeling of belonging to community.<br /><br />As it is free way to promote school among prospective students and their parents wouldn't it be better for university stores to sell apparell with, let's say, AU logo for low prices? Stylish design, low prices and all sizes suggested is the way to make AU logo clothes more popular. Now let's see what we have in our campus store.<br /><br />Last month I bought pants in our store. I really wanted some stuff with AU logo because to study in American University is something cool for Kazakh girl. So, only I could afford was the pants for abot 40 bucks. I saw the same pants with no logo in Target for 10 dollars. Besides, the sizes I could find were too big for me. I am going to do the gift for myself for Thanksgiving and buy a hoody with SOC logo. I think it is goung to cost about $60. But there is still almost no stuff with SOC logo in campus store, Dean's office staff promised me to order some. I hope this hoody will help me to promote myself in Kazakhstan and hope it will help to promote AU as I am going to wear it off campus. But isn't it too expensive price for mutual promotion?<br /><br />P.S.: I am sorry if this picture is not appropriate for class clog. It's only I have with my AU logo pants.Zhamahttp://www.blogger.com/profile/09866989813744529518noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-44992047475850309942008-10-28T13:29:00.003-04:002008-10-28T13:56:15.794-04:00Celebirty and Sports Endorsements...Do companies use celebrity and sport endorsements because they really want to connect these people to their products or because it just looks cool to have them?<br /><br />I bring you two examples. The first is a commercial from Macy's and the second is for Guitar Hero: World tour.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/UdpkdcvGAaA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/UdpkdcvGAaA&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />The Macy's commercial is actually quite genius in terms of celebrity endorsement. Macy's, itself, has all of these celebrities' products and in turn, these celebrities have to endorse their products and the store that sells them. It's all about the connections that are made within the commercial. Macy's wants to be connected to the celebrities and the celebrities want to be connected to Macy's; it's the best solution for their products to be sold.<br /><br />Another smart aspect of this commercial is that not only do the celebrities play themselves in the ad but they also play off of what the public perceives them as. For example, Jessica Simpson is seen as ditzy which makes it humorous when she knocks the power cord out. Macy's introduced these ads last year and they are still shown on television. <br /><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/rcPhzCXewLo&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/rcPhzCXewLo&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />You have baseball's Alex Rodriguez, skateboarding's Tony Hawk, swimming's Michael Phelps, and basketball's Kobe Bryant... pulling off Tom Cruise's <span style="font-style:italic;">Risky Business</span> dance number... to promote Guitar Hero: World Tour... <br /><br />Why? The choices for this ad are rather strange. Why these sport stars? Why the shirt and underwear scene from <span style="font-style:italic;">Risky Business</span>? Why this for Guitar Hero?<br /><br />The range of people playing Guitar Hero go from age 14 to probably 25 or so. I don't know how many of them are going to correlate the ad to <span style="font-style:italic;">Risky Business</span>. They might see the ad and wonder why these athletes are dancing around in pink shirts and underwear/shorts (in Kobe's case). <br /><br />It would have been a better idea to parody something a bit more recent or popular. Some might argue that that scene is a classic, but with the decline Tom Cruise's popularity, that scene is bound to been seen less and less favorable.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-65688427465241487262008-10-22T00:21:00.002-04:002008-10-22T00:47:03.803-04:00Treating Malaria in Cambodia<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/H1oufbunm7g&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/H1oufbunm7g&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><br />It is a simple but very sucessful public communication campaign designed by the Cambodian Ministry of Health. The advertising is very appealing to the publics, particularly to rural people because the whole scene is exactly the same as a real situation in a remote area. It is also a practical snapshot of Cambodian rural community where many people struggled with malaria.<br /><br />Since the advertising has been launched in 2002, the Ministry of Health has reported a dramatic drop in death toll involved with malaria. The rural Cambodian citizens misunderstood that the decease was caused by their misconducts toward ancestors and natural spirits.<br /><br />Fortunately, this advertising makes them aware that the desease can be cured easily and effectively if they take medicines as recommended by the doctors. This is really a great discovery and change, which have saved many lives.Soknakhttp://www.blogger.com/profile/15358365251286540875noreply@blogger.com1tag:blogger.com,1999:blog-8308130044173116960.post-88411213536050381702008-10-19T23:48:00.004-04:002008-10-19T23:57:29.745-04:00Levi’s Reminds You of Your First…Button-Fly<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CUsers%5COlga%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CUsers%5COlga%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CUsers%5COlga%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> 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mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="margin-left: 0in;"><span style="font-size:85%;"><span style="color: rgb(255, 0, 0); font-weight: bold; font-family: lucida grande;font-size:180%;" ><span>R</span></span>emember when you were so carefree you’d say and do everything?<span style=""> </span>Levi’s does.<span style=""> </span>The Levi’s commercial appropriately entitled, First Time, takes viewers through a sexy mini film.</span></p> <p class="MsoNormal" style="margin-left: 0in;"><span style="font-size:85%;">The commercial begins with the sound of the ocean in the background then a young girl who takes off her shirt and asks the teenage guy she’s with, “You’ve never done this before right?”<span style=""> </span>He answers no and she tells him it’s her thirty-fourth time.<span style=""> </span>The camera then pans to her pair of Levi’s as she’s unbuttoning the first button then she unbuttons his while he tells her that he doesn’t know if he’ll be any good at it.<span style=""> </span>The “it” is what keeps viewers tuned into the commercial.<span style=""> </span>What are they about to do in public scenery with their clothes off?<span style=""> </span>The background music makes creates a romantic yet sleazy ambiance.
<br /></span></p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/1eItccb-qt4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/1eItccb-qt4&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><p class="MsoNormal" style="margin-left: 0in;"><span style="font-size:85%;">Let’s get back to the visuals.<span style=""> </span>The girl continues unbuttoning her Levi’s while the guy tells her he’s scared.<span style=""> </span>Halfway into the commercial they giggle as they stair into each others' eyes and she asks, “Don’t you trust me” in a very dramatic tone that’s full of breath.<span style=""> </span>He then gives her a gentle nod and continues to unbutton his Levi’s.<span style=""> </span>The commercial makes an obvious attempt to make viewers reminisce to a time when they owned their pair of button-fly Levi’s.<span style=""> </span></span></p> <p class="MsoNormal" style="margin-left: 0in;"><span style="font-size:85%;">Towards the end of the commercial there is a shot of the couple’s behinds with the camera focused on the famous Levi’s pockets.<span style=""> </span>This is a fantastic camera shot, being that nowadays the fashion industry is saturated with hundreds of jean brands and they’re all trying to beat the original jean, Levi’s.<span style=""> </span>The next shot shows the couple holding hands near the ocean as they stand on a deck in their underwear.<span style=""> </span>Meanwhile the music playing in the background plays, “You say yeah, but this is now and that was then. 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mso-para-margin-right:0in; mso-para-margin-bottom:auto; mso-para-margin-left:2.5in; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style=";font-family:";font-size:11;" ></span>OGallardohttp://www.blogger.com/profile/00777383606708095204noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-40438970138830345202008-10-19T19:37:00.004-04:002008-10-19T20:56:05.896-04:00How to save a squirrelAnimals are lovable. Especially squirrels, which are around us everywhere, everyday. Sadly, they often fall victims to cars. As this commercial shows us, with good tires, they don't have to.<br /><br />Bridgestone introduced its commercial on Super Bowl Sunday and people fell in love with it instantly. So did I. I take it as another example, that thanks to animals advertising can be funny and enjoyable to watch (not fake as the Cesar example from last week).<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/duoltA1nWk4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/duoltA1nWk4&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />We have a classic case; squirrel driven by hunger ends on the road snacking on a yummy nut. Suddenly a fast car is approaching and squirrel starts screaming in panic. So does the raccoon, owl, rabbit, mouse, grasshopper, turtle, deer and other squirrels, each with its own voice, some louder, some less. Also the driver's (lets assume) wife is screaming in shock and fear of poor fury animal's life. But the driver is calm. He knows he has great tires and they will save them from tragedy. In this moment some viewers may have gotten confused that it was a car commercial, but a close-up look at tires reassures everyone that it's not the car that matters, it's the tires. Do you want to save the squirrel? Get Bridgestone.<br /><br />Commercial has a happy ending. Calm as an Englishman, driver goes around the squirrel and continues its ride. <span style="font-style:italic;">It's Bridgestone or nothing</span>, the slogan says. One squirrel life was saved, at least in the commercial. And for the rest of us, we just spent 30 seconds watching something actually funny.Martinahttp://www.blogger.com/profile/04995204618931262203noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-79515340891868844302008-10-15T14:32:00.004-04:002008-10-15T14:55:08.045-04:00haute couture delivered to your inboxA friend has recently introduced me to a new form of advertising--the elite online sale. The basic concept is that a friend who is already a member has to invite you to join. Once you're been invited, you are able to sign up to be on a mailing list. You then receive daily or weekly email updates about exclusive sales of high-designer items. Name brands like Marc Jacobs, Waterford, Laundry, Kate Spade and Kay <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Unger</span> are some of the names that are offered at steep discounts.<br /><br />To up the hype, once you get into a sale (most of which only available for a set amount of time) you have to rush to beat the other buyers. As items are put in shopping carts or purchased, icons saying "on hold" or "sold out" pop up. The faster you are able to get to the sale, the more likely you are to fine something you want. And once you find it, you have to act quickly to buy it before someone else does. Rush!<br /><br />Wow, they have really hit female shoppers hard. They are offering exclusive items that most people can't afford at prices that are much closer to their normal price range. Get it now before it's gone. You are forced to make an <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">impulse</span> buy. Return policies vary from site to site, many not offering them at all. Purses, clothing, watches, sunglasses, crystal, home items. You can get all these luxury items--if you act fast.<br /><br />This is a great way to advertise without having to spend a lot of money. These websites are <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">bringing</span> the store to your local inbox. They don't have to carry the overhead of a storefront. They don't have to pay for advertising in magazines or on television. They have an ad that is builds a sense of urgency, makes the receiver feel special (for they are getting an email only a few people are allowed to get) and sell the product. And their only advertising cost is designing an email and a website. That's a good ROI.<br /><br />Oh, gotta run, I just got an email about a hot sale...<br /><br />Sample sites:<br /><a href="http://www.hautelook.com/">www.hautelook.com</a><br /><a href="http://www.ideeli.com/">www.ideeli.com</a><br /><a href="http://www.giltgroupe.com/">www.giltgroupe.com</a>bechttp://www.blogger.com/profile/07512033418005225838noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-11721884051103607252008-10-14T13:25:00.006-04:002008-10-16T13:16:04.036-04:00Promoting a PR FirmVery often, public relations firms are hired to promote a person, an organization, or product. These firms have to be creative, too. However, what about themselves? How should a PR firm promote themselves? Should they be strictly business and professional? Or should they show that they have a sense of humor?<br /><br />If you visit the websites of one of the bigger PR firms such as Edelman or Ogilvy, they're more clean-cut and straight down to business. However, for boutique PR firms who aren't as well-known, their websites have to grab the potential client's attention while still portraying a professional look. Some firms like <a href="http://www.js2comm.com/index.php">JS<sup>2</sup> Communications</a> have catchy music and flashy graphics. They also include a "Team" page which shows the members of the firm, which allows the potential client to see who they will be working with.<br /><br />Lots of boutique PR specialize in certain areas. For <a href="http://www.id-pr.com/">ID PR</a>, their specialization in within the entertainment industry, mostly as publicists of our favorite actors and actresses. One of the interesting sections of their website is the "Giving Back" section. For most of us, we see celebrities as these wealthy individuals without really helping others; it's a negative image that ID PR wants to remove, thus the inclusion of the section in the website.<br /><br />One PR firm website that I came across is <a href="http://www.maloneyfox.com/index.html">Maloney & Fox</a>. At their "Happy Place" section, you can download the firm's theme songs, one of which plays on the opening page. You can also sign-up to be on the mailing list to get free stuff. Lastly, the firm made self-promotional videos or “advermations," as they called them. One of them is below.<br /><br /><a style="left: 0px ! important; top: 15px ! important;" title="Click here to block this object with Adblock Plus" class="abp-objtab-032629347529063224 visible ontop" href="http://www.youtube.com/v/Me-kg3tkKxE&hl=en&fs=1"></a><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Me-kg3tkKxE&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/Me-kg3tkKxE&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />As a PR person, I find myself strangely drawn to these boutique firms. They have more shots of personality than the larger firms. I would like to work for a fun, hard-working group of people, even if it's based solely on their websites.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8308130044173116960.post-69489643858180836352008-10-13T22:39:00.002-04:002008-10-13T22:47:35.567-04:00“YOUR MONDAY MORNING?” MC Hammers says, “CAN’T TOUCH THIS!”<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/7aVJgoOvvo0&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/7aVJgoOvvo0&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><br /><span style="font-size:85%;">If you’re one who gets up bright and early on a Monday eager to start your day, you’re one of few. However, ESPN’s new “Alarm” television commercial sure gives its audience a new incentive to starting their weekly routine on Monday. This commercial is part of a new ad campaign for ESPN’s Monday Night Football.<br /><br />The first line of this commercial may resonate with many viewers: “Monday, back to the grind for you and your alarm.” How many times do you find yourself hitting the snooze button on Monday? How many times do you find yourself frustrated with minor things in the office on Monday? Whether there’s a paper jam in the printer or a conference call you forgot to make, most of these happen on Monday. This commercial is right on target with its audience and has a strong way of emphasizing its message through the imagery and sound.<br /><br />On Monday everyone wants to dream a little longer. Everyone hopes to wake up and realize that it’s Saturday and you still have a couple of days before going back to work. The first shot of the guy sleeping and the sound effect of the alarm clock beeping in the back perfectly open the scene for the commercial. The sound of an alarm beeping is probably one of the most annoying sounds. Though this may annoy the viewer, it also intrigues the viewer to keep watching to find out why that annoying sound is playing.<br /><br />With the same beeping sound in the background, the commercial then takes the viewer into the character’s high-fetched dreams. The character is dreaming he’s in a recording studio with MC Hammer and he’s wearing 80s parachute pants. Then Hammer complains about the beeping and the character is woken up by the reality of his alarm interrupting his sleep. The narrator then says, “You realize its Monday and you’ve got to go to work, but with Monday, comes Monday Night Football.” The commercial then takes a different mood by showing the character smiling as he’s getting ready for work. In the next shot, he’s smiling and then he’s watching the game and the Monday Night Football tune plays. The announcer then says, “Your Monday morning can’t touch this.”<br /><br />The commercial is not only humorous and entertaining, but also informative. It effectively reaches its 80’s babies audience while appealing to wider spectrum through its humor. As annoying as the beeping sound is it proves the point and leads the viewer to every shot. Mondays won’t ever be the same.</span>OGallardohttp://www.blogger.com/profile/00777383606708095204noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-76792070006554260482008-10-13T18:25:00.003-04:002008-10-13T18:59:27.313-04:00Cesar's blue disasterThere are commercials that work. They may not be funny or cute or amazing, but they work. And then there are commercials that are overdone, not very appealing, and don't work that well. Cesar dog food commercial belongs to the second category.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Fs3lXpCobso&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Fs3lXpCobso&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />First thing that hit me, was that incredible amount of blue color. Why blue? And why so much of blue? Blue sky, blue car, blue sea, blue scarf on that woman's head and even her tank top is blue. What's up with that blue color? I appreciate that her sunglasses are not blue, but maybe her eyes are, who knows. Obviously, the point of the blue was that Filet Mignon Cesar is packed in blue but other Cesars are packed in yellow, pink, green, dark blue, red, so why blue only? One of their other commercials is all <a href="http://www.youtube.com/watch?v=QeKa61Fyv2w">pink</a>. For some reason it isn't as disturbing as all the blue in this one.<br /><br />It's not only the color. Everything about this commercial seems so fake. Who would be so irresponsible to let his dog sticking out of the car when driving in a convertible? And what is that weird green thing covering the plate on which the food is being served to the poor by blue color surrounded doggie? I think it's supposed to be salad, but why does it look so plastic?<br />I don't understand another thing. Westie (West Highland White Terrier) has been a Cesar dog ever since I can remember. It is great because Westies are adorable dogs and very photogenic compared to for example Chihuahuas. I know, because i have both. But they are also known for being very stubborn, wild and very hard to tame dogs. So why would they make this beautiful dog look so unnatural and fake and so very lovey-dovey? Have him run around fields and play outside where you feed him Cesar, don't make him part of this ugly Barbie-like commercial.<br /><br />There are only two things that are likable here. I like the "Cesar, Love Them Back" slogan. It goes straight to the point, and it isn't fooling anyone. Your dog loves you, you love him back, you give them good quality food like Cesar is offering. I like the music, too. I think it is playful and fits for a dog commercial, if only that commercial was better.<br /><br />I love dog commercials and my dogs love Cesar. If I wasn't a long time buyer of Cesar this commercial would no way convince me to give it a try. If Cesar wants to have their commercials be like this, they should change their mascot dog to Yorkie. They will still have their terrier, but a little more fitting for their blue, lovely format. I'm sure Westies would appreciate this decision.Martinahttp://www.blogger.com/profile/04995204618931262203noreply@blogger.com1tag:blogger.com,1999:blog-8308130044173116960.post-43003583838330517932008-10-13T16:47:00.002-04:002008-10-13T17:32:31.670-04:00A Snapshot of Phnom Penh (Cambodian Capital)<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/mpRqzpGiTe4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mpRqzpGiTe4&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />It is more like a documentary rather than a commercial advertising. Interestingly enough, It provides a snapshot of Cambodian Capital City, Phnom Penh. This short documentary shows some interesting cultural, and historical places in Phnom Penh, including Royal Palace, Independence Monument, Killing Field and Wat Phnom, which is the only biggest sacred site in the city. Generally recognized as the pearl of Asia, Phnom Penh has boosted great development in the past 5 years.It is to accommodate three satellite towns in the next five years.<br /><br />The documentary is informally produced, so its quality is not very good. The tour guide is good but there should be a better one as there are a number of well-trained guides who speak standard English and have in-depth knowledge about the city and its history. Also, the camera man is not very professonal. Many shots are not good enough. Their angles are poorly selected. More importantly, the documentary does not well represent the beauty of the capital itself because it fails to show other elegant structures of the capital such as satellite towns. In short, it is not appealing enough to foreign tourists.Soknakhttp://www.blogger.com/profile/15358365251286540875noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-90622376416914711762008-10-09T00:38:00.004-04:002008-10-09T01:25:45.727-04:00Office clerk gone mad or gone ad?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://ru.youtube.com/watch?v=0xOdpD_noi4"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px;" src="http://ru.youtube.com/watch?v=0xOdpD_noi4" alt="" border="0" /></a><br />First I want you to watch this video.<br /><br /><a href="http://ru.youtube.com/watch?v=0xOdpD_noi4">http://ru.youtube.com/watch?v=0xOdpD_noi4</a><br /><br />What would you think about if you saw it? Would you think it's real record of how office clerk is tired of his routine work. May be his boss asked him to type 500 pages of PDF text in MS Word. Who knows.<br />This video was one of the most popular in CIS (former USSR area) Internet for about month last year. People were feeling sympathy to this guy because they seemed to share his feelings. Office workers tend to be in depression sometimes, particulary when it's annual reports' deadlines. Yes, they even tend to have psychosis. But is it possible to be so mad to fight with your colleagues without any reason? I couldn't believe it. That is why I was waiting for the continuation of the story. It happened.<br />Month later after the video beated the downloading record the promo campaign of new movie started. The movie's name is WANTED with Angelina Jolie. The main character is office clerk who is in a moment appears to be a killer. Why? Because he hates his job's routine.<br />What I think is that this video was a pre-promo for the movie. We all heard about product or brand placements in movie. But there is also movie placement as the PR-approach. According to movie's box office, this approach seems to be very successful one.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_RbG0LMlHaInZRF2axCQnxFXLwfd7CEnP577ymzlXWWIUY7RMFJRTVR28KMVozVbHjBt2BsW4r1y5c4e_aAxIB61ADrkjXglnt8ldyx8dLd7iWLl5wubY-BWHbQ-TmZ4N2Eb0pVhIHH4/s1600-h/2596698250_223ff65022.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_RbG0LMlHaInZRF2axCQnxFXLwfd7CEnP577ymzlXWWIUY7RMFJRTVR28KMVozVbHjBt2BsW4r1y5c4e_aAxIB61ADrkjXglnt8ldyx8dLd7iWLl5wubY-BWHbQ-TmZ4N2Eb0pVhIHH4/s320/2596698250_223ff65022.jpg" alt="" id="BLOGGER_PHOTO_ID_5255018256306855538" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj31pJ2CNKHpJMfNZRmPtyWwA2iPGCDg7GjoSMzRAVrhxRTtC2MtY4oO9lSE8_MKtbUV8pQnC_CMZLLdG-o9QX5LWYnoGRJGM2bzx-WZwRFxjl69r5uEq67DOAJhHX17TY8DxSolloUD-8/s1600-h/2557416737_6e2a32f5f7.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj31pJ2CNKHpJMfNZRmPtyWwA2iPGCDg7GjoSMzRAVrhxRTtC2MtY4oO9lSE8_MKtbUV8pQnC_CMZLLdG-o9QX5LWYnoGRJGM2bzx-WZwRFxjl69r5uEq67DOAJhHX17TY8DxSolloUD-8/s320/2557416737_6e2a32f5f7.jpg" alt="" id="BLOGGER_PHOTO_ID_5255018545237174498" border="0" /></a><br /><br /><br />vs.Zhamahttp://www.blogger.com/profile/09866989813744529518noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-80234387366602795962008-10-08T16:52:00.003-04:002008-10-08T16:55:55.948-04:00Celebrity Perfumes Is it Overkill yet?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7JrJufmGUD1a0zWXXMYNpV7_G1XkBa3P74MP5Spx2UQPsbzanyJTxcm5ALGNclzOOEYohzV5nlh3rMTdmf00xe0n_Ly45HmShb8BZTz0nJO3TXJDVwJOw9UF8JcA3Pg4NKnFvIcu2f9iz/s1600-h/katemoss.jpg"><img id="BLOGGER_PHOTO_ID_5254889596318869154" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7JrJufmGUD1a0zWXXMYNpV7_G1XkBa3P74MP5Spx2UQPsbzanyJTxcm5ALGNclzOOEYohzV5nlh3rMTdmf00xe0n_Ly45HmShb8BZTz0nJO3TXJDVwJOw9UF8JcA3Pg4NKnFvIcu2f9iz/s320/katemoss.jpg" border="0" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhei3NSfHIjCLSCoNKAqkManH1JukXIBy72ZxcP3RqedW8LwJ6IioIv0S1oRSucb3ZivxRD_2ASgiMoTZTZ891ITvUzzV7gFtA4xAyf7iqooRAB54AP607_FlPtWBfvXHbht1UzYFzQRB-Z/s1600-h/mariahcarey.jpg"><img id="BLOGGER_PHOTO_ID_5254889603158137922" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhei3NSfHIjCLSCoNKAqkManH1JukXIBy72ZxcP3RqedW8LwJ6IioIv0S1oRSucb3ZivxRD_2ASgiMoTZTZ891ITvUzzV7gFtA4xAyf7iqooRAB54AP607_FlPtWBfvXHbht1UzYFzQRB-Z/s320/mariahcarey.jpg" border="0" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1DDPaEWGnVYrWpQmTUzYpMbd3_iI1OWc2nMcANcL1eE3XvLIszzGYK7V1I6OWCLZA4z_QY8wljlZVISgD-bNGu1oLbRYrVufWBC6GcGhEI6vaxUbpnvMDrHJqB6V-iWptH-DJB4gmJsf9/s1600-h/naomicampbell+mystery.jpg"><img id="BLOGGER_PHOTO_ID_5254889602044441474" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1DDPaEWGnVYrWpQmTUzYpMbd3_iI1OWc2nMcANcL1eE3XvLIszzGYK7V1I6OWCLZA4z_QY8wljlZVISgD-bNGu1oLbRYrVufWBC6GcGhEI6vaxUbpnvMDrHJqB6V-iWptH-DJB4gmJsf9/s320/naomicampbell+mystery.jpg" border="0" /></a><br /><div><br />Chanel No. 5 is one of the most famous perfumes in history and sells around one bottle every 30 seconds. This famous fragrance was created for Coco Chanel in 1921 by a perfume creator named Ernest Beaux. Something which may seem surprising in a 21st century obsessed with getting back to nature is that Coco's inspiration behind the scent was to create something very artificial. She is quoted on the official Chanel website as saying “I want to give the world something artificial.... like a dress. Something that has been made.... I want a perfume that is a composition”.<br />Although Chanel No. 5’s advertisements are very subtle these days, the perfume has maintained its spot at the top of the perfume market. Let’s face it, it’s a classic and has been on the market for over 80 years.<br />Various celebrities are creating their own fragrances. I can’t say I blame them, they have the money, the looks, and the celebrity status-but is this a market for them or should they stick to the big screen? Amongst the celebrities with a perfume lines are:<br /><br />Mariah Carey, M<br />Love by Hilary Duff<br />Kate by Kate Moss<br />Sean John-Unforgivable Eau de Toilette 75 ml;<br />Britney Spears-Curious<br />Christina Aguilera, Christina Aguilera<br />Naomi Campbell-Mystery<br />Covet, Sarah Jessica Parker<br />Jennifer Lopez, GLOW and Still<br />Paris Hilton, PARIS HILTON<br />Celine Dion-The Fragrance<br />David Beckham-Instinct and Intimately Beckham, for Her<br /><br />The market is becoming saturated with celebrity scents. I often wonder is this a trend, tax write-off or business as usual? And is there a place in the $2.9 billion perfume industry for celebrity’s scents? Does anybody take them serious?<br />I posed this question to a few friends and got the following responses:<br /><br />- They cannot connect with star-status perfumes, in fact; they refuse to buy them<br />for no other reason than the celebrity name attached.<br />- They would purchase the scent if it was created by their favorite celebrity,<br />regardless of the smell.<br />- They only do classic scents and consider celebrity colognes “bubblegum-ish.”<br /><br />Are celeb’s swaying the perfume market? And who is their target market, personal fans or the average consumer. I must admit the ads are the best, but is that enough? </div>DeLisa Barronshttp://www.blogger.com/profile/10737969472968864109noreply@blogger.com1tag:blogger.com,1999:blog-8308130044173116960.post-29894917053651347772008-10-08T14:37:00.004-04:002008-10-08T14:58:00.882-04:00Women of the world, raise your right hand<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv646pwo1iCYUrhqXDhieRml7ifx9kM0n0uskSWMS2UCFI2ODs9Nrq_yBZIf2yMr-usI-SpqqaIrEjh_LVlHan3jEoWccR8neZcYTDSFDrND-lmhiZ9CoAMIw1tHOXTgNvsSvGJJdS64QN/s1600-h/a%2520diamond%2520is%2520forever%25203.jpg"><img id="BLOGGER_PHOTO_ID_5254859251149131362" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv646pwo1iCYUrhqXDhieRml7ifx9kM0n0uskSWMS2UCFI2ODs9Nrq_yBZIf2yMr-usI-SpqqaIrEjh_LVlHan3jEoWccR8neZcYTDSFDrND-lmhiZ9CoAMIw1tHOXTgNvsSvGJJdS64QN/s320/a%2520diamond%2520is%2520forever%25203.jpg" border="0" /></a><br /><div>Women, stop waiting for a man to buy you a diamond for your left hand. You're successful and deserve good things. Good things that you can buy yourself. Why do you need a man to buy you a ring?</div><br /><div></div><br /><div>This is the basis for the "Right Hand Ring" ad campaign--it was launched by DeBeers in 2003 and is still running today. Is this ad empowering or insulting? Is DeBeers targeting their intended audience, or alienating them? Did they appeal to the side of a woman that says, "You should buy something nice for yourself" or an alternative side that thinks, "Why don't I have one of these by now?"</div><br /><div></div><br /><div>Based on the continuation of the campaign, I would venture to say sales of non-traditional diamond rings has gone up over the last five years. So does it matter what emotions the diamond company hit? Can increased sales alone justify a successful campaign? </div><br /><div></div><br /><div>As I talked about in my "100% truth" posting, where do advertisers need to consider ethics? In this case, how much does DeBeers need to consider the possible impact they are having on society's view of women, and of the view the have of themselves? Did they believe that they were creating a campaign that would boost a woman's status/self esteem?</div><br /><div></div><br /><div>As a marketer, there is a lot to keep in mind when you're creating an ad. As much as you need to say what your product is/does/promises, you need to always remember your audience. How will they react? Not knowing the history of how an ad was created, will they understand it? Will they appreciate it, or will it turn them away? When you're asking a woman to raise her hand, be sure she won't be raising it in protest.</div>bechttp://www.blogger.com/profile/07512033418005225838noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-186330865206904862008-10-08T14:23:00.003-04:002008-10-08T15:37:54.689-04:00Improve your English. Seriously.At least basic knowledge of English is a must in today’s world. Language schools are everywhere and people spend thousands and thousands to learn or improve their skills. One of the oldest language schools in the world, <a href="http://www.berlitz.com/">Berlitz</a>, similarly to Travelers, is using the same technique in its advertising. Fun is what people want to see and Berlitz gives it to them, at least in TV commercials.<div><br /><br /></div><div><br /></div><div><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/VSdxqIBfEAw&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/VSdxqIBfEAw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div><br /><br />I know from personal experience that learning English at Berlitz isn't as much fun as their commercial. But the commercial is great. New member of German coast guard, with not very good knowledge of English doesn't realize that sinking and thinking are two radically different words. Berlitz's slogan <span style="font-style:italic;">Language for Life</span> gets a new meaning in connection with this commercial. Music is only supporting the fun and drama at the same time. The commercial is very realistic and it only ads up to the fun effect of it. The message that English is important is clear, but not boring, but still goes thru and reaches its audience. German coastguard commercial is easy to remember and can be watched numerous times and still is funny. Actors simply did an incredible job.<br /><br />Berlitz may not be the best language school in the world, but its fun commercials make up for whatever they are lacking.Martinahttp://www.blogger.com/profile/04995204618931262203noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-19144032030409544742008-10-08T08:36:00.002-04:002008-10-08T09:35:28.647-04:00NYC Tourism Ad<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/W4_LfXLz_9g&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/W4_LfXLz_9g&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />This is a tourism advertising of New York City. The ad shows very busy streets, shopping malls, various brands including Starbucks Coffee, at & t, Applebee's...etc. <br /><br />This ad is reasonably interesting because it gives viewers a snapshot of the busy city in the world. It may sound appealing to some viewers when the presenter said New York people are tolerant and open minded. If getting lost, visitors can ask a local. However, there is much room for improvement. In fact, New York City is much more fascanating than what the ad illustrates. <br /><br />This ad should include many more amazing places that are unique to the city, including United Nation headquarter, The Statue of Liberty,just to name two. Also, the ad uses the same background (Time Squares), which does not reflect diversity of the city. In stead, there should be different quick showing of the interesting places there. Moreover, the camera man takes the shots with low angle. Therefore, the presenters look down on the viewers, while they are speaking. It makes the viewers feel inferior or uncomfortable. Finally, I am doubtful why the second presenter said there are at least 16 people visiting NYC every single year.<br /><br />I do not think this advertising is effective enough due to the above weak points though it may be attractive to some people.Soknakhttp://www.blogger.com/profile/15358365251286540875noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-89208175046423076302008-10-06T00:07:00.002-04:002008-10-06T00:20:30.872-04:00Heh... that was quite funny...First off, watch this commercial.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/xbHTbdLmeaA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/xbHTbdLmeaA&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Secondly, what is the first thing that popped in your head after watching it? Was it "wait... is that little boy playing with a... oh my God"? Or was it "that was freaking hilarious"?<br /><br />Either way, the commercial got your attention. IKEA used the tactic of humor to grab a hold of you. There isn't necessarily a lot of the actual items from IKEA in the ad but they give you a reason to buy storage, even if it was a reason that's completely out there.<br /><br />IKEA's main audience is college-age adult to young professionals. I don't think that 12 year old school children or 72 year old grandparents are going to get the humor of the ad. But for those in their late teens to late thirties, it's going to get to them. When they decide that they need storage of some kind, this commercial is going to stick in their minds because of the humor and not really the products.<br /><br />Advertisers want their advertisements to be memorable. As long as the brand name stands out, the recall is better later on. This IKEA commercial combines perfectly a humorous, memorable situation with the brand name of the IKEA. If the two don't tie together, it's going to be harder for people to connect in recall, thus losing the point of a memorable commercial.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-26681041355902181982008-10-01T16:48:00.001-04:002008-10-01T16:48:47.149-04:00Apple takes over the Ny TImesApparently I’m obsessed with Apple’s “I’m a Mac” ads. I have to admit, I think they are brilliant. What particularly makes me think they have a genius in the marketing department has been the way they have maintained a simple brand and taken to so many advertising outlets. Today, I’m going to talk about their on-line advertising.<br /><br />When I go to the <a href="http://www.nytimes.com/">New York Times homepage</a>, there is always some kind of banner ad across the top and another block along the right side. Apple decided to use these ad spaces in tandem to create ads that not only were interactive with the audience, but also were interactive with each other.<br /><br />The two locations on the site work as one, taking the viewer’s eye away from what they were reading to follow the Mac Cool Guy and the PC Nerd. The two boxes have graphics that move between the spaces and talk to each other, much as I imagine the paintings at Harry Potter’s school do.<br /><br />For example, when the NY Times said that Leopard was faster and better than Vista, Mac responded with a <a href="http://www.youtube.com/watch?v=mPObm2GwQTQ&feature=related">clever ad</a> where the PC guy tries to change what appears to be a headline from the paper (but is really one of the banner ads that Apple purchased). He climbs a ladder, taking him from the side box to the top. PC guy tries to change the headline so it doesn’t read so negatively for Vista. Apple guy just sits back and watches calmly.<br /><br />With the “<a href="http://www.youtube.com/watch?v=IhWiyBmVQbI">Refresh</a>” ad, Apple knows their audience familier with working online. This ad plays up the ever changing stream of banner ads that the NY Times (and other websites) frequently have at the top of the page. The “ads” are quotes from reputable sources that state inefficiencies in Vista. PC guy, from the side box, keeps hitting the refresh button, much as a standard user could do. Unfortunately for him, all the ads that day seem to be anti-Vista.<br /><br />In this campaign, Apple has jumped full force into online advertising. They carefully examined options for placement, and developed well planned campaigns that take the medium to a new level. They were the first to make interactive ads interact.bechttp://www.blogger.com/profile/07512033418005225838noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-9831674180275000402008-10-01T14:49:00.003-04:002008-10-01T15:31:04.520-04:00A Charming Asia: Thailand, Cambodia and Vietnam<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lDHMDzp8evA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/lDHMDzp8evA&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />This is a good Asia Travel Advertisement in 2007. I love it because it introduces a set of interesting cultural and social aspects of the three countries in Indochina. This advertising is a snapshot of Southeast Asia. It exposes the viewers to the treasures of the three countries. With the inclusion of the three countries, this advertisement will be more appealing to foreign tourists. A majority of them generally tour the countries in a series- Thailand, Cambodia and Vietnam.<br /><br />However, this advertisement does not accurately reflect the true beauty of the countries. For example, the show of only a small part of the temple does not capture the elegant sight of the most famous temple Angkor Wat in Cambodia. Another weak point is that this advertisement fails to illustrate the distint features among the three countries though there are many. If the countries were not labelled, the viewers would not be able to differentiate the three.Soknakhttp://www.blogger.com/profile/15358365251286540875noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-89466237129138408672008-09-29T00:46:00.008-04:002008-09-29T01:52:31.393-04:00Girls just want to have fun...with Nintendo DSI like advertising. I like it even more when it has an ability to entertain. Believe it or not, also a simple, one page print ad can do it. Nintendo DS latest print ad with America Ferrera is a great example of it.<br /><br /><a href="http://www.iplayforme.com/">Nintendo</a> ads are not only for Nintendo DS but also for one of its games, in this case for Mystery Case Files MillionHeir. Ad tells you to find eight items hidden on the picture and surprisingly, the first time I saw this ad I spent a couple of minutes looking for those items, which were hidden pretty well (but I found them all). This ad gets your attention. Its busy picture and the leopard sitting next to America makes you wonder what’s going on. In case it doesn’t get your attention, which I’m sure happens; you miss experiencing one of the games, which thiad imitates, even if you don’t have the Nintendo DS. Very important was the location of this ad. I found it to be the last page of In Touch and also in US magazine, which kind of separated it from hundreds of other ads inside of the magazine.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBqZ5JiVgIXBnu_lVHS0_rfNVC2MoyGtavZ1S37y9DIzgDzhhPc6OQDpP7ZM4CfJ-r8mdRk_lRYQYk-XQ71M9VVViBGzO1o4GjgTWqA2UXgRwtML8NyhdD7PoscOABqvovcF7_r6jCOKU/s1600-h/pic-small.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBqZ5JiVgIXBnu_lVHS0_rfNVC2MoyGtavZ1S37y9DIzgDzhhPc6OQDpP7ZM4CfJ-r8mdRk_lRYQYk-XQ71M9VVViBGzO1o4GjgTWqA2UXgRwtML8NyhdD7PoscOABqvovcF7_r6jCOKU/s400/pic-small.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5251314821214988914" /></a><br />Nintendo was for many years considered to be a game for boys and boys love Nintendo. It’s surprising that there are only girls promoting Nintendo in this campaign. America Ferrera is not the only female star. Liv Tyler, Carrie Underwood, Olivia Newton-John and also Nicole Kidman for UK market spend their free time with Nintendo DS in their hands.<br />Nintendo DS also came with different colors to choose from. In a definitely not for boys ad, America shows her own pink Nintendo, with her name AMERICA made of rhyme stones on the back. It is clear that Nintendo DS is being marketed for female customers.<br /><br />Best Buy sells Nintendo DS for $129.99 which compared to what Nintendo used to cost, is not as bad. Looking for items hidden on the picture gave me sort of an experience of what the Mystery Case Files MillionHeir game is like and showed me that it is fun. I almost want to go and buy which means this ad clearly works.Martinahttp://www.blogger.com/profile/04995204618931262203noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-57232587293125715632008-09-28T15:39:00.002-04:002008-09-28T15:42:33.757-04:00Shop Ralph Lauren with Camera Phone?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_NLvkzNs-hRc/SN_d9lOrD2I/AAAAAAAAABA/uKPItqtL9r4/s1600-h/RL+Ad+Picture+for+Blog.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://3.bp.blogspot.com/_NLvkzNs-hRc/SN_d9lOrD2I/AAAAAAAAABA/uKPItqtL9r4/s400/RL+Ad+Picture+for+Blog.jpg" alt="" id="BLOGGER_PHOTO_ID_5251159740572700514" border="0" /></a><span style="font-size:100%;">
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</w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {mso-style-priority:99; color:blue; mso-themecolor:hyperlink; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; mso-style-priority:99; color:purple; mso-themecolor:followedhyperlink; text-decoration:underline; text-underline:single;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;">The all-American designer brand, <a href="http://www.ralphlauren.com/frontdoor/index.jsp?videoflash=false&flashversion=9">Ralph Lauren</a>, recently launched a series of ads that allows consumers to instantly scan a <a href="http://en.wikipedia.org/wiki/QR_Code">Quick Response (QR) code</a> in an ad with a camera phone and instantly purchase an item.</span><span style=";font-size:100%;" > </span><span style="font-size:100%;">These ads are descriptive of the new technology age that consumers are living in. Ads are flashing from all directions and the value of instant gratification is growing. Mobile technology is breaking barriers in all industries and now the fashion industry wants a piece of the purchasing power that it provides.</span></p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;">The power to instantly scan the QR code, containing a two-dimensional symbol holding a large volume of information including URLs, was sought as surreal only a couple of years ago. However, this new commercial breakthrough is cracking all purchasing barriers.</span><span style=";font-size:100%;" > </span><span style="font-size:100%;">If security is your worry, don’t be alarmed, because this new technique is set to be fully secure to guarantee a safe channel of information.</span><span style=";font-size:100%;" > </span><span style="font-size:100%;">Consumers who don’t have a camera or QR readers on their mobiles can also shop at <a href="http://m.ralphlauren.com/">m.ralphlauren.com</a> via their phone browser.</span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size:100%;">It will only be a matter of time until we identify the shopping trend, if any, that this type of advertisement will have with consumers.</span><span style=";font-size:100%;" > </span><span style="font-size:100%;">This may indeed be the start of a technological trend that we will start seeing in more and more advertisements.</span></p> OGallardohttp://www.blogger.com/profile/00777383606708095204noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-25924972746088466602008-09-28T14:53:00.002-04:002008-09-28T14:59:20.006-04:00Jack Daniel's Gets Political<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_NLvkzNs-hRc/SN_T5IUkTGI/AAAAAAAAAA4/buWVvdqC4pA/s1600-h/Jackpic+for+blog.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_NLvkzNs-hRc/SN_T5IUkTGI/AAAAAAAAAA4/buWVvdqC4pA/s400/Jackpic+for+blog.jpg" alt="" id="BLOGGER_PHOTO_ID_5251148668977040482" border="0" /></a>
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mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="font-family:georgia;"><span style="font-size:130%;"><span style="font-weight: bold;">A</span></span>ds for the popular whiskey were plastered all around <st1:place st="on"><st1:city st="on">Denver</st1:city>, <st1:state st="on">Colorado</st1:state></st1:place> during the Democratic National Convention last month.<span style=""> </span>The patriotic ad campaign salutes democracy in an eye-catchy way and with funny copy.<span style=""> </span>There was no mistaking what political party the ads belonged at, because it is perfectly suited for any party.</p> <p style="font-family: georgia;" class="MsoNormal"><o:p> </o:p></p> <p style="font-family: georgia;" class="MsoNormal">This ad is particularly suited for American politics and gets a high grade on patriotism. This new ad campaign cannot be ignored, being that it so appropriately promotes <a href="http://www.jackdaniels.com/age.aspx">Jack Daniel’s whiskey</a> during the presidential campaign. The design of the ad is especially tasteful and the white copy pops out with a classic touch. </p> <p style="font-family: georgia;" class="MsoNormal"><o:p> </o:p></p> <p style="font-family: georgia;" class="MsoNormal">This ad cannot be critiqued without examining the creativeness of the slogan, “Socializing liberally. Drinking conservatively.” Makes you think twice? That’s exactly what the kind of reaction it wants to trigger. Whatever your political party affiliation is, Jack Daniel’s isn’t going to judge. He just wants to be part of the PARTY!</p> OGallardohttp://www.blogger.com/profile/00777383606708095204noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-59527536725973977722008-09-26T13:43:00.004-04:002008-09-26T14:50:22.224-04:00I'm a PCThe <a href="http://www.youtube.com/watch?v=xsN5hh2G7l8">commercial</a> starts, and you think you know where it’s going. A nerdy guy in glasses and a brown tweed blazer walks onto an all white set and says “I’m a PC.” Then an email address pops up in the bottom corner: <a href="mailto:sean@windows.com">sean@windows.com</a>. A montage of short video clips showing a wide variety of people in real settings follows.<br /><br />This isn’t the ad we expected. After more than two years of the catchy “Hi I’m a Mac” ads (see <a href="http://advertisingconnoisseur.blogspot.com/2008_09_07_archive.html">my first posting</a>) Windows is fighting back. Their main weapon: <a href="http://imapc.lifewithoutwalls.com/">We are not a stereotype</a>.<br /><br />Interesting. Stereotypes were what Mac based their entire campaign on. They used a lot of real user frustrations to get points across, but the foundation of their ads was to put a face to their target user. Windows has the faces of their real users. They have opened a channel for direct communication by posting email addresses of users. They have pulled celebrities into the campaign, mixed with everyday people, people who aren’t afraid to laugh at themselves. The viewer can relate.<br /><br />This campaign is a great defense to the Mac attack. It is as simple and personable. Even more so than the Apple campaign. It is direct and amusing. It sticks.<br /><br />So what took Windows so long? Such a simple concept shouldn’t have taken two years to create. Did they wait until Apple had dominated the market to respond? Is it too late for them to come back? <br /><br />What will the next chapter of the Mac attack hold?bechttp://www.blogger.com/profile/07512033418005225838noreply@blogger.com0tag:blogger.com,1999:blog-8308130044173116960.post-87861740781332099472008-09-24T11:59:00.003-04:002008-09-24T12:03:06.367-04:00Should magazine ads have a concious?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPIKCcRPYHx1JxkzJoC7tF8kHb1HZZy_Wq2ICEr-Wvtz_knq3lRpXi-auRU3rgkrNT6s8S41O_7PQ0EK6CV3EyHwwAbHA5PYJ4MoG1NIy9WXfrQRUVrg3OE3AsIJtAdHXHxgrAY0RUIb1o/s1600-h/01vogue02_190.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPIKCcRPYHx1JxkzJoC7tF8kHb1HZZy_Wq2ICEr-Wvtz_knq3lRpXi-auRU3rgkrNT6s8S41O_7PQ0EK6CV3EyHwwAbHA5PYJ4MoG1NIy9WXfrQRUVrg3OE3AsIJtAdHXHxgrAY0RUIb1o/s400/01vogue02_190.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5249618312662359666" /></a><br /><br />Lights! Cameras! Action! Will Vogue-India August issue reach its target market and/or satisfy their customer base via this ad? Vogue ads are famous for creating fantasy and illusion. From the magazine’s inception in the late nineteenth century to the present-Vogue has been the magazine to watch. The magazine has always set a photographic standard for its readers. But is that enough? Does Vogue need to start thinking about advertising with a conscious? Depends on who you ask; “the editorial spread was not just tacky, but downright distasteful” said Kanika Gahlaut, a columnist for the daily newspaper Mail Today based in the United States. “The magazine does not even bother to identify the subjects” of the photos, said Gahlaut, instead, Vogue names the brands of the accessories in the captions, and says they are worn by a lady or a man. Nearly half of India’s population—about 456 million people—live on less than $1.25 a day-according to figures released by World Bank and most will never accrue $1000 in their lifetime. The mud-hut chosen for this particular ad is also the location to the suicide of thousands of Indian farmers, because they were deep in debt.<br /> <br />Garments worn by the man and woman in the ad above are designed by Alexander McQueen, international designer, he is best known for his contrasting fashion sense with a touch of arts and crafts. McQueen’s clothing line cost range is $500 to $12,000. The umbrella in the ad is by Burberry, which cost $200. Vogue-India editor Priya Tanna’s response to critics about the August shoot: “Lighten up,” she said in a telephone interview. “Vogue is about realizing the “power of fashion” and the shoot was saying that “fashion is no longer a rich man’s privilege. Anyone can carry it off and make it look beautiful,” she said. Both Gahlaut and Tanna make valid points, however I agree with Tanna, Vogue’s first responsibility is to its audience. Their ads invite women to day dream, fantasize, relax, and shop.<br /> <br />Most Vogue models are paid very well, which raises the question was the “lady or man” in the Vogue-India ad paid for their efforts? If so, was the payment conducive with the value of the ad? *shrug* I’m not privy to that information, but I’m leaning towards, probably not. So if they weren’t paid, I’m wondering did they jump at the opportunity to be a part of the photo shoot, because it allowed them to be “pampered” for the day or week and live in a fantasy. And if that’s the case, well shouldn’t that be enough or should Vogue become more culture conscious? All comments are welcome.DeLisa Barronshttp://www.blogger.com/profile/10737969472968864109noreply@blogger.com1tag:blogger.com,1999:blog-8308130044173116960.post-40961947526036012222008-09-24T02:56:00.008-04:002008-09-24T03:34:47.636-04:00Looking for country brand: Borat or Nomad?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjsiBziskbGVUg3iXCdfiN3ix79-TqXkShpSDV5L4o35lX-VWJdkb3Rbb1hCnHATsT7afcqeY1r-GIT_DVpXj49E6YqzCLq2O_sk67OOdL-dBR_eQvMwlYa8Vn4MwDeXTP3Av7lsVb1xo/s1600-h/kochevnik.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjsiBziskbGVUg3iXCdfiN3ix79-TqXkShpSDV5L4o35lX-VWJdkb3Rbb1hCnHATsT7afcqeY1r-GIT_DVpXj49E6YqzCLq2O_sk67OOdL-dBR_eQvMwlYa8Vn4MwDeXTP3Av7lsVb1xo/s320/kochevnik.jpg" alt="" id="BLOGGER_PHOTO_ID_5249487922885116194" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFEaBy8Os7i2ZV8Ts6wlCAKowfLlDgtZxr0XoTFzb8AhP6nfI4Jxgxh6ALNSqMU0ilQNoRr_veSuDMQJsFBurdeJzu_u7Hn-4Zz1ahtbui49yKR_PCOlm-oJuenXj4YjmTfn5m-J_S3WU/s1600-h/borat.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFEaBy8Os7i2ZV8Ts6wlCAKowfLlDgtZxr0XoTFzb8AhP6nfI4Jxgxh6ALNSqMU0ilQNoRr_veSuDMQJsFBurdeJzu_u7Hn-4Zz1ahtbui49yKR_PCOlm-oJuenXj4YjmTfn5m-J_S3WU/s200/borat.jpg" alt="" id="BLOGGER_PHOTO_ID_5249487621736630898" border="0" /></a><br /><br />If you heard about Kazakhstan before it means you are either good at geography, politics or economics. Or you have seen the comedy with Sasha Baron Cohen starring called "Borat". The movie is about the travelling of pseudo-kazakh journalist Borat Sagdiyev who came to the USA in order to make a report about the country for kazakh channel. The humor is all about Borat's stupid behavior and his weird ideas about what real democracy is. The character is behaving like an absolutely inadequate person and says that everyone in Kazakhstan do the same. Someone finds this movie funny. Someone is thousands of people who made over $133 000 000 movie's box office. It was popular movie beacuse it was funny and unusual, it was sticking to memory because of its eccentricity.<br />Kazakh government found this comedy offensive and wasted over $40 000 000 to produce what they called <span style="font-style: italic;">movie about real Kazakhstan, </span>the historical novel called Nomad. Did it work? Even if one of the stars involved in project was Mark Dakaskas have you seen this movie?<br />We can see movies about nible heroes of ancient times at least once a year. These movies are telling about well-known and respected chararchters, and finally these films are directed by famous directors. Why must an average american be interested in Nomad, the movie about country someone who lives somewhere?<br />Sasha Baron Cohen was not suoerstar before Borat that is why ot would be naive to think that his movie was popular because of celebrity invilvment. It attracted people because it was an excellent advertising approach to use the funny character resembling us Mr. Bin or any other comedian who is walking down american streets in his weird clothes, washing hands in bidet and searching for Pamela Anderson to get her married. Though this approach might not work any more.<br />Being original and sticky to mind that is the way to be popular in your campaign. If the government of my country would choose any other way to persuade americans that we're not like Borat says than wasting money for another one hero movie, it would be more effective. For example, telling people about great people who live in Kazakhstan. Do you know for example that the director of WANTED movie with Anjolina Jolie who's name is Timur Bekmambetov is kazakh?Zhamahttp://www.blogger.com/profile/09866989813744529518noreply@blogger.com1